Fonts tell a story

WHY FONT CHOICES MATTER:

Successful companies select fonts that narrate their brand's story. The right font and color choices shape consumers' feelings and connections with your brand. Fonts set the tone for your brand's values and objectives, helping you stand out from the competition, like Coca-Cola.

What You Need

Two essential fonts for branding are display fonts and body text fonts:

• Display Fonts: Used for logos and headings, these fonts are expressive and attention-grabbing. They capture the essence of your brand, like a Greek-themed font for a Greek restaurant or a relaxing script font for a spa.

• Body Text Fonts: Simpler fonts like Times New Roman or Helvetica, used for paragraphs and informational text. They ensure readability and consistency, making your brand look polished and intentional.

  
  

Choosing the Correct Font Combinations:

1. Identify Brand Qualities: List the characteristics you want your brand to portray and choose fonts that embody them.

2. Limit to 2-3 Fonts: Use a display font for the logo and headings, and a body text font for paragraphs. Ensure they work together to reinforce your brand personality.

Avoid fonts that are too ornate or complex, as they can be illegible in smaller sizes. Choose fonts that accurately represent your brand and connect with your clients. For more on typography, check out our blog FONTS 101.