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The 3 Branding Mistakes That Are Holding Your Business Back (And How to Fix Them)
Your brand goes beyond just having a nice logo—it's essentially the promise you make to your customers every day. However, many...
Jayashree Paranjape
2 min read
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The Secret Sauce of SEO: Why Google Should Love Your Website (and How to Make it Happen)
Have you ever wondered how some websites seem to magically land at the top of Google searches? Well, it's not magic—it's SEO, or Search...
Jayashree Paranjape
2 min read
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Inbound Marketing vs. Outbound Marketing
In the dynamic world of marketing, businesses employ various strategies to attract and retain customers. Two primary approaches are...
Jayashree Paranjape
2 min read
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Fonts tell a story
WHY FONT CHOICES MATTER: Successful companies select fonts that narrate their brand's story. The right font and color choices shape...
Jayashree Paranjape
1 min read
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Fonts 101
Understanding Font Groups and Their Uses There are four main groups of fonts, each with distinct purposes: Serif, Sans-Serif, Script, and...
Jayashree Paranjape
2 min read
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